Levi Strauss

New York
Architects
STUDIOS Architecture
Year
2002

Levi Strauss & Co., Inc. relocated its New York showroom and offices to the heart of the Garment District in New York City. The 40,000 sf facility supports the evolution of Levi's and the marketing of their time-tested brand. The showroom features an open environment with flexible fixtures and neutral modern fittings that can be configured to accommodate client meetings of various sizes; from displays of garments for small groups, to a 75-person new product presentation or even a runway fashion show.

Upon entering the showroom, buyers are drawn to a multimedia display that is regularly refreshed. A "walking tour" overview of the product provides focused brand opportunities, while amenities such as guest services, catering, and supported work areas encourage visitors to linger at the showroom. The individual showrooms provide the selling arena for sales presentations and can be customized to the brand with minimal effort.

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