Levi Strauss

New York
STUDIOS Architecture

Levi Strauss & Co., Inc. relocated its New York showroom and offices to the heart of the Garment District in New York City. The 40,000 sf facility supports the evolution of Levi's and the marketing of their time-tested brand. The showroom features an open environment with flexible fixtures and neutral modern fittings that can be configured to accommodate client meetings of various sizes; from displays of garments for small groups, to a 75-person new product presentation or even a runway fashion show.

Upon entering the showroom, buyers are drawn to a multimedia display that is regularly refreshed. A "walking tour" overview of the product provides focused brand opportunities, while amenities such as guest services, catering, and supported work areas encourage visitors to linger at the showroom. The individual showrooms provide the selling arena for sales presentations and can be customized to the brand with minimal effort.

Related Projects

  • The Yas Hotel
    Asymptote Architecture
  • 166 Perry Street
    Asymptote Architecture
  • F & B Pavilion
    A*PT Architecture
  • A. E. Smith School Library
    A*PT Architecture
  • Camera Jewel House
    Tonkin Liu


Other Projects by STUDIOS Architecture

New York
200 Fifth Avenue
New York
610 Broadway
New York
Canal + Lafayette
New York
11 Madison Avenue
Ney York